![Julia Stoll](https://cdn.statcdn.com/static/../CMS/contactperson/ERI662_1591697939.png)
Household penetration rate of SVOD in Sweden 2021-2023
As of the first quarter of 2023, the household penetration rate of subscription video-on-demand in Sweden amounted to almost 70 percent. This marks an increase of nine percent compared to the same period of the previous year.